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December 2020

What Is Click Fraud?

What Is Click Fraud?

What Is Click Fraud? Are Your Competitors Or Bots Wasting Your Ad Budget? If you’re running pay-per-click ad campaigns on platforms such as Google, in this day and age, your campaigns are likely affected by click fraud – and it’s consuming your budget!  Below we’ll uncover the dark realm of click fraud, ad fraud, click […]

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The Top Key Performance Indicators For Digital Marketing

The Top Key Performance Indicators For Digital Marketing

The Top Key Performance Indicators For Digital Marketing How do you know if your digital marketing efforts are paying off? You can determine that with the right KPIs or key performance indicators. The right KPIs can help you determine much more objectively if you’re doing things right, and it will help you know what’s working

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Attract More Customers By Personalizing Your Website

Attract More Customers By Personalizing Your Website

Attract More Customers By Personalizing Your Website When you are planning to build a website for business, a generic template won’t do. You don’t want potential customers to be put off by how unprofessional your website looks! Besides, you have to customize your website to account for the kind of customers you plan to attract.

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From HTTP to HTTPS - The Need To Switch To A Secure Domain NOW

From HTTP to HTTPS: The Need To Switch To A Secure Domain NOW

From HTTP to HTTPS: The Need To Switch To A Secure Domain NOW When you’re shopping online, the last website you want to buy from is the one that says “Not secure” right there on the browser bar. Sometimes there’s just an icon of an “i” inside a circle inviting people to “view site information”,

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Best Tips To Advertise Your Family Law Firm On Facebook

Best Tips To Advertise Your Family Law Firm On Facebook

Best Tips To Advertise Your Family Law Firm On Facebook Marketing your law firm on Facebook makes a lot of sense. Facebook has, as of the 2nd quarter of 2019, over 2.2 billion active users per month. People spend more time here than on YouTube or Amazon. It’s simply the most popular of all the

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Social Media, PPC, or Both? Which Online Advertising Strategy Will Work for You?

Social Media, PPC, or Both? Which Online Advertising Strategy Will Work for You?

Social Media, PPC, or Both? Which Online Advertising Strategy Will Work for You? The internet may have now created a lot of ways for businesses to reach their target market but it has also generated a constant conundrum. With so many avenues to use, choosing which ones to use can be a bit confusing. All

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